Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: Journal of Product & Brand Management 25 (2016) 7, pp. 629-641
ability (CA) and corporate social responsibility (CSR) – on consumer brand loyalty in retail banks in India. Design … indirect influences on consumer brand loyalty through brand identifications. This indicates that the process of corporate … identification necessary for achieving customer brand loyalty. Research limitations/implications The results presented in this study …