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~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~subject:"Internet marketing"
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Internet marketing
Brand loyalty
7
Beziehungsmarketing
5
Customer satisfaction
5
Relationship marketing
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Kundenzufriedenheit
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Markenführung
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Markentreue
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Brand
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Brand image
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Markenartikel
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Markenimage
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Service quality
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Airline
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CSR
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Customer value
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Dienstleistungsqualität
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Fluggesellschaft
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Affective/calculative commitment
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Age
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Age group
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Altersgruppe
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Brand experience
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Brand identification
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Brand satisfaction
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Confidence
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Corporate association
1
Corporate reputation
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Customer experience
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Customer-brand engagement
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Einzelhandel
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Fatma, Mobin
Hussain, Rahim
Ozuem, Wilson
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Rahman, Zillur
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Sohail, M. Sadiq
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Khan, Imran
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Ranfagni, Silvia
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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