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~person:"Fatma, Mobin"
~subject:"Brand loyalty"
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Brand loyalty
Brand
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Brand management
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Consumer behaviour
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Markenführung
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Beziehungsmarketing
5
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CSR
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AR app
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Antecedents
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Attitude
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Brand engagement
1
Brand identification
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Brand purchase intentions
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Brand satisfaction
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Co-creation
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Consumer-brand engagement
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Corporate association
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Customer integration
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Fatma, Mobin
Dawes, John
10
Han, Heesup
6
Khan, Imran
5
Sohail, M. Sadiq
5
Huang, Chao-Chin
4
Silberhorn, Nadja
4
Trinh, Giang
4
Augusto, Mário Gomes
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Fetscherin, Marc
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Khamitov, Mansur
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Liu, Feng
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Loureiro, Sandra Maria Correia
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Mathews, Jose
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Meyer-Waarden, Lars
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Perloff, Jeffrey M.
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Rahman, Zillur
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Ramakrishnan, Ruchika
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Rita, Paulo
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Rubio Benito, Natalia
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Thomson, Matthew
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Wen, Zhong
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Wooldridge, Barbara Ross
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Abratt, Russell
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Alnawas, Ibrahim
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Astakhova, Marina
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Athanasopoulou, Pinelopi
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Back, Ki-Joon
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International journal of business excellence
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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