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~person:"Fatma, Mobin"
~subject:"Internet marketing"
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Internet marketing
Brand
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AR app
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Fatma, Mobin
Ko, Eunju
4
Kumar, Vikas
4
Loginova, Oksana
4
Rita, Paulo
4
Sohail, M. Sadiq
4
Wilbur, Kenneth C.
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Augusto, Mário Gomes
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Azar, Salim L.
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Du, Rex Yuxing
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Dwivedi, Yogesh Kumar
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Kim, Hye-yŏng
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Simonov, Andrey
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Sreejesh, S.
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Torres, Pedro M.
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Usman, Osly
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Vacas-de-Carvalho, Leonor
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Xu, Linli
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Zhang, Kunpeng
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Beig, Faseeh Amin
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Bilgihan, Anil
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Journal of consumer marketing
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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