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~person:"Faust, Peter"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
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Faust, Peter
Wildemann, Horst
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Wachstumsorientiertes Kundenbeziehungsmanagement
Wildemann, Horst
;
Faust, Peter
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 41-44
Persistent link: https://www.econbiz.de/10002227581
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