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~person:"Feddersen, Christian"
~person:"Malcom, Douglas"
~subject:"Frozen food"
~subject:"USA"
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Frozen food
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Feddersen, Christian
Malcom, Douglas
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International journal of market research : JMRS ; the journal of the Market Research Society
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Markenmanagement
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ECONIS (ZBW)
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How to improve brand tracking research : a frozen pizza case study
Chrzan, Keith
;
Malcom, Douglas
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 723-733
Persistent link: https://www.econbiz.de/10003909382
Saved in:
2
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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