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~person:"Felix, Reto"
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Felix, Reto
Minor, Michael
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Minor, Michael S.
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The journal of brand management : an international journal
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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