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~person:"Felser, Peter"
~subject:"Brand image"
~subject:"Direktmarketing"
~type:"article"
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Markenevaluation : was zeichnet wertvolle Marken aus?
Felser, Peter
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 129-155)
.
2005
Persistent link: https://www.econbiz.de/10003598287
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