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~person:"Felton, George"
~person:"Percy, Larry"
~source:"econis"
~type_genre:"Lehrbuch"
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Advertising planning
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Felton, George
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Strategic advertising management
Percy, Larry
;
Elliott, Richard
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2012
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4. ed.
Persistent link: https://www.econbiz.de/10013480347
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Advertising : concept and copy
Felton, George
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2006
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2. ed.
Persistent link: https://www.econbiz.de/10002956715
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