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~person:"Fennis, Bob Michaël"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Online-Handel
United States
Advertising effects
1
Consumer behaviour
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Impulse buying
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Impulse purchases
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Interactive media
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Interactive screens
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Interactivity
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Fennis, Bob Michaël
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
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