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~person:"Ferguson, Jodie L."
~person:"Simmonds, Lucy"
~subject:"Markenimage"
~subject:"experimental economics"
~subject:"web design"
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Markenimage
experimental economics
web design
Advertising
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Ferguson, Jodie L.
Simmonds, Lucy
Devetag, Giovanna
4
Polonio, Luca
4
ROBU, Adriana-Emilia
3
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2
Guida, Sibilla Di
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Al-Shuaili, Ahmed Hamed
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
2
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
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