//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Feri, Alessandro"
~type:"article"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand authenticity
1
Brand management
1
Brand purpose
1
Communication
1
Markenartikel
1
Markenführung
1
Marketing agency
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Conference paper
Glossary included
Aufsatz im Buch
1
Book section
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Feri, Alessandro
M. S. Mahrinasari
3
Hendrawaty, Ernie
2
Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Alcántara-Pilar, Juan Miguel
1
Argila Irurita, Ana Maria
1
Athanasula-Reppa, Anastasia
1
Baoling, Li
1
Barkhof, Andrea
1
Barrio-García, Salvador del
1
Bormane, Santa
1
Brown, Stephen
1
Cauberghe, Veroline
1
Chaisit, Sumalee
1
Charoensukmongkol, Peerayuth
1
Choi, Seung-chan
1
Cofas, Elena
1
Crespo-Almendros, Esmeralda
1
Daskou, Sofia
1
Derqui, Belén
1
Diaz Ruiz, Carlos A.
1
Diehl, Sandra
1
Ernszt, Ildikó
1
Fedorko, Richard
1
Fotea, Ioan S.
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
1
Girotto, Michele
1
Grundén, Kerstin
1
Haikal
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jewell, Robert D.
1
Kang, Changle
1
Kelić, Ivan
1
Klepek, Martin
1
Knight, Louise
1
more ...
less ...
Published in...
All
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->