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~person:"Fernández-Gutiérrez, Marcos"
~person:"Mitchell, Vincent-Wayne"
~subject:"Categorisation theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Congress report"
~type_genre:"Konferenzschrift"
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Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne
;
Edelman, Dan
;
Chaudhury, Amita
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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