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~person:"Fernandez, R. Thomas"
~subject:"Marketing management"
~subject:"Sales promotion"
~subject:"Österreich"
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Marketing management
Sales promotion
Österreich
Co-branding strategy
2
Co-design
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Consumer behaviour
2
Display
2
Electronic intermediaries
2
Eye-tracking
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Facet theory
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Flagship store
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Loyalty data
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Luxury brands
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Place marketing
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Point of purchase
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Promotional flyers
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Retail
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Retail atmospherics
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Retailing
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Shopper marketing
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Signs & signboards
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Store design
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Store location
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Virtual store
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Visual merchandising
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Brand management
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Einzelhandel
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Einzelhandelsstandort
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Konsumentenverhalten
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Ladengeschäft
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Ladengestaltung
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Luxury goods
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Luxusgüter
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Markenführung
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Retail location
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Retail trade
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Verkaufsförderung
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Visual perception
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Fernandez, R. Thomas
Chandon, Pierre
4
Walter, Eva Margarete
4
Bradlow, Eric
3
Hutchinson, J. W.
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Gröppel-Klein, Andrea
2
Horstmann, Felix
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Young, Scott
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Young, Scott H.
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Aykaç, Ömer Sezai
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International journal of retail & distribution management
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ECONIS (ZBW)
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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