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~person:"Ferreira, Mauricio"
~person:"Kim, Sanghoon"
~subject:"Sports marketing"
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Sports marketing
Cause-related marketing
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Cause-Related Marketing
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Cause-related sport marketing
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Ferreira, Mauricio
Kim, Sanghoon
Joo, Soyoung
2
Lee, Jaedeock
2
Ahn, Sungsook
1
Bobkowski, Piotr S.
1
Bouchet, Adrien
1
Bowers, Josh
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Christian, Ron G.
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Gordon, Brian S.
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Heere, Bob
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Inoue, Yuhei
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Irwin, Richard L.
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Kim, Ki Tak
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Kim, Yu Kyoum
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Kwak, Dae Hee
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Miles, Morgan P.
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Park, Sangchul
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Sarofim, Samer N.
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Shapiro, Stephen L.
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Small, Felicity
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Journal of retailing and consumer services
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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2
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Saved in:
3
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
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