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~person:"Ferrell, Odies C."
~person:"Hair, Joseph F."
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Ferrell, Odies C.
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
2
Re-institutionalizing marketing
Key, Thomas Martin
;
Clark, Terry
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
Saved in:
3
New directions for marketing ethics and social responsibility research
Ferrell, Odies C.
;
Ferrell, Linda
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012483497
Saved in:
4
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
5
A review of ethical decision-making models in marketing
Ferrell, Odies C.
;
Ferrell, Linda
;
Sawayda, Jennifer
- In:
Handbook on ethics and marketing
,
(pp. 38-60)
.
2015
Persistent link: https://www.econbiz.de/10011301244
Saved in:
6
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
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