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~person:"Ferrell, Odies C."
~person:"Lantos, Geoffrey Paul"
~type_genre:"Glossary included"
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Ferrell, Odies C.
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Consumer behavior in action : real-life applications for marketing managers
Lantos, Geoffrey Paul
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2011
Persistent link: https://www.econbiz.de/10008859276
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
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2009
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3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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