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~person:"Ferrell, Odies C."
~subject:"Beziehungsmarketing"
~type_genre:"Glossar enthalten"
~type_genre:"Lehrbuch"
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Beziehungsmarketing
Consumer behaviour
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Ferrell, Odies C.
Armstrong, Gary
8
Bruhn, Manfred
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Kotler, Philip
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Foscht, Thomas
6
Kumar, V.
6
Swoboda, Bernhard
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Buttle, Francis A.
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Hollensen, Svend
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Opresnik, Marc Oliver
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Reinartz, Werner J.
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Winkelmann, Peter
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Ahearne, Michael
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Belz, Christian
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Bitner, Mary Jo
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Castleberry, Stephen Bryon
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Futrell, Charles M.
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Gremler, Dwayne D.
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Kreutzer, Ralf T.
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Lucas, Robert W.
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Maklan, Stan
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Manning, Gerald L.
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Peppers, Don
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Reece, Barry L.
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Rogers, Martha
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Tanner, John F.
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Zeithaml, Valarie A.
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Adolph, Thomas
2
Anderson, Rolph E.
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Babin, Barry J.
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Baran, Roger J.
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Bieger, Thomas
2
Everling, Oliver
2
Galka, Robert J.
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Hair, Joseph F.
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Harvey, Jean
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Johnston, Mark W.
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ECONIS (ZBW)
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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