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~person:"Ferrell, Odies C."
~subject:"Market research"
~subject:"Market segmentation"
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Ferrell, Odies C.
Dolnicar, Sara
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ECONIS (ZBW)
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
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2011
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4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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