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~person:"Ferrell, Odies C."
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
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Beziehungsmarketing
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1
Business ethics
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Business-to-business marketing
1
Corporate Social Responsibility
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Corporate social responsibility
1
Expectations of business ethics
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Expectations of customer social responsibility
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International marketing
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Internationales Marketing
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Internet marketing
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Markenimage
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New product development
1
Online-Marketing
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Ferrell, Odies C.
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
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Spann, Martin
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Bauer, Hans H.
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Esch, Franz-Rudolf
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Gierl, Heribert
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Kumar, V.
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Melewar, T. C.
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Olson, Jerry C.
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Peter, Jerome Paul
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Wiedmann, Klaus-Peter
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Bruwer, Johan
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Foxall, Gordon R.
6
Mothersbaugh, David L.
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Rajagopal
6
Smith, N. Craig
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Verhoef, Peter C.
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Vrontis, Demetris
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Zeithammer, Robert
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Alserhan, Baker Ahmad
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Chintagunta, Pradeep K.
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Gao, Tao
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Keller, Kevin Lane
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Kirchgeorg, Manfred
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Krishna, Aradhna
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Loureiro, Sandra Maria Correia
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MacInnis, Deborah J.
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Martínez-López, Francisco J.
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Nasiry, Javad
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Pauwels, Koen
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Rohm, Andrew J.
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Schmidt, Klaus M.
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Schultz, Don E.
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Thomas, Sujo
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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