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~person:"Fesenmaier, Daniel R."
~person:"King, Brian"
~person:"Thrane, Christer"
~subject:"Advertising effects"
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Advertising effects
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Fesenmaier, Daniel R.
King, Brian
Thrane, Christer
Gursoy, Dogan
4
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Journal of travel and tourism marketing
1
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
2
Evaluating destination advertising
Stienmetz, Jason L.
;
Maxcy, Joel G.
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
Saved in:
3
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
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