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~person:"Festa, Giuseppe"
~person:"Steinhoff, Alexander"
~subject:"Web 2.0 technologies"
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
1
Psychology & marketing
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ECONIS (ZBW)
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Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
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2
Applying Web analytic tools in the context of enterprise social software
Schneider, Alexander
;
Steinhoff, Alexander
-
2011
Persistent link: https://www.econbiz.de/10009716877
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