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~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~subject:"Automotive industry"
~type_genre:"Article in journal"
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
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International marketing review
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ECONIS (ZBW)
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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2
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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