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~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~subject:"India"
~type_genre:"Article in journal"
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Brand image
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Jain, Varsha
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Asia Pacific journal of marketing and logistics
1
Multinational business review
1
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ECONIS (ZBW)
2
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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