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~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~subject:"Jugendliche"
~type_genre:"Article in journal"
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Jugendliche
Brand image
38
Markenimage
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Consumer behaviour
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26
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24
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Sarkar, Abhigyan
5
Timiras, Laura Catalina
3
Bang, Nguyen
2
Chan, Kara
2
Chen, Cheng-Hao Steve
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Cheong, Edith
2
Johnson, Kim K. P.
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Aledin, Samil A.
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Arman Hj Ahmad
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Asia Pacific journal of marketing and logistics
1
Journal of fashion marketing and management
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
2
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
3
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
4
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
Saved in:
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