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~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenmanagement
Markenführung
Beziehungsmarketing
34
Relationship marketing
34
Brand management
24
Consumer behaviour
24
Konsumentenverhalten
24
Brand
19
Markenartikel
19
Brand image
18
Markenimage
18
Brand loyalty
6
Destination management
5
Destinationsmanagement
5
Holiday behaviour
5
Internet marketing
5
Markentreue
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Social Web
5
Social web
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Customer satisfaction
4
India
4
Indien
4
Kundenzufriedenheit
4
Online brand communities
4
Brand hate
3
Brand relationships
3
Customer integration
3
Dienstleistungsqualität
3
Emotion
3
Kundenintegration
3
Service quality
3
brand loyalty
3
Brand love
2
Brand relationship
2
Brand retaliation
2
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21
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Article in journal
23
Aufsatz in Zeitschrift
23
Collection of articles of several authors
2
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2
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English
24
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Fetscherin, Marc
Kumar, Vikas
Loureiro, Sandra Maria Correia
22
Bruhn, Manfred
21
Schüller, Anne M.
21
Fink, Klaus-J.
13
Hollebeek, Linda D.
13
Homburg, Christian
13
Kumar, V.
13
Veloutsou, Cleopatra
13
Fuchs, Gerhard
12
Khan, Imran
12
Fournier, Susan
11
Hippner, Hajo
11
Huber, Frank
11
Japutra, Arnold
11
Rahman, Zillur
11
Bauer, Hans H.
10
Guzman, Francisco
10
Günter, Bernd
10
Han, Heesup
10
Helmke, Stefan
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Payne, Adrian
9
Stauss, Bernd
9
Wilde, Klaus D.
9
Burmann, Christoph
8
Geffroy, Edgar K.
8
Helm, Sabrina
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
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Journal of business research : JBR
3
Journal of travel and tourism marketing
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of retailing and consumer services
2
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
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ECONIS (ZBW)
24
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
6
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
7
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
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