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~person:"Fetscherin, Marc"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenmanagement
Markenführung
Beziehungsmarketing
42
Relationship marketing
42
Brand management
35
Consumer behaviour
34
Konsumentenverhalten
34
Brand
23
Brand image
23
Markenartikel
23
Markenimage
23
Customer satisfaction
12
Kundenzufriedenheit
12
Social Web
10
Social web
10
Customer engagement
7
Dienstleistungsqualität
7
Internet marketing
7
Online-Marketing
7
Service quality
7
Brand loyalty
6
Customer integration
6
Emotion
6
Kundenintegration
6
Markentreue
6
Viral marketing
6
Virales Marketing
6
Airline
3
Brand hate
3
Brand love
3
Brand relationships
3
Confidence
3
Fluggesellschaft
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Brand relationship
2
Brand retaliation
2
Customer loyalty
2
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33
Aufsatz in Zeitschrift
33
Collection of articles of several authors
3
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3
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1
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English
35
Author
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Fetscherin, Marc
Loureiro, Sandra Maria Correia
Bruhn, Manfred
21
Schüller, Anne M.
21
Fink, Klaus-J.
13
Hollebeek, Linda D.
13
Homburg, Christian
13
Kumar, V.
13
Veloutsou, Cleopatra
13
Fuchs, Gerhard
12
Khan, Imran
12
Fournier, Susan
11
Hippner, Hajo
11
Huber, Frank
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Bauer, Hans H.
10
Guzman, Francisco
10
Günter, Bernd
10
Han, Heesup
10
Helmke, Stefan
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Payne, Adrian
9
Stauss, Bernd
9
Wilde, Klaus D.
9
Burmann, Christoph
8
Geffroy, Edgar K.
8
Helm, Sabrina
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
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Journal of promotion management : innovations in planning and applied research
6
The journal of brand management : an international journal
5
The journal of product & brand management
4
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of consumer marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of consumer marketing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
35
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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