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~person:"Fetscherin, Marc"
~person:"Rather, Raouf Ahmad"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenmanagement
Markenführung
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
23
Brand
15
Markenartikel
15
Brand image
12
Customer satisfaction
12
Kundenzufriedenheit
12
Markenimage
12
Dienstleistungsqualität
9
Service quality
9
Customer integration
8
Kundenintegration
8
Brand loyalty
7
Markentreue
7
Confidence
5
Tourism
5
Vertrauen
5
Coronavirus
4
Customer brand engagement
4
Emotion
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Tourismus
4
Brand hate
3
Brand relationships
3
Gastgewerbe
3
Holiday behaviour
3
Hospitality industry
3
Tourism industry
3
Tourism marketing
3
Tourismusmarketing
3
Tourismuswirtschaft
3
Urlaubsverhalten
3
brand loyalty
3
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20
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3
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Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
2
Sammelwerk
2
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English
23
Author
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Fetscherin, Marc
Rather, Raouf Ahmad
Loureiro, Sandra Maria Correia
22
Bruhn, Manfred
21
Schüller, Anne M.
21
Fink, Klaus-J.
13
Hollebeek, Linda D.
13
Homburg, Christian
13
Kumar, V.
13
Veloutsou, Cleopatra
13
Fuchs, Gerhard
12
Khan, Imran
12
Fournier, Susan
11
Hippner, Hajo
11
Huber, Frank
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Bauer, Hans H.
10
Guzman, Francisco
10
Günter, Bernd
10
Han, Heesup
10
Helmke, Stefan
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Payne, Adrian
9
Stauss, Bernd
9
Wilde, Klaus D.
9
Burmann, Christoph
8
Geffroy, Edgar K.
8
Helm, Sabrina
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
International journal of consumer studies
1
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of consumer marketing
1
The service industries journal
1
Tourism review
1
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ECONIS (ZBW)
23
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
4
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
5
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
8
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
9
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
10
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
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