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~person:"Fetscherin, Marc"
~subject:"China"
~subject:"Markenführung"
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China
Markenführung
Automotive industry
7
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Globalisierung
4
Globalization
4
Auslandsinvestition
3
Consumer behaviour
3
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1995-2004
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Geely International Corporation <Schanghai>
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Fetscherin, Marc
Wang, Hua
12
Spinanger, Dean
9
Francois, Joseph F.
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Kimble, Chris
7
Li, Shanjun
7
Tuijl, Erwin van
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Lüthje, Boy
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Steiner, Paul
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Zhao, Zheng
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4
Bai, Jie
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Balcet, Giovanni
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Barwick, Panle Jia
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Burmann, Christoph
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Cai, Jing
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Cao, Shengmao
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International journal of Chinese culture and management : IJCCM
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
International marketing review
1
Journal of consumer marketing
1
Multinational business review
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ECONIS (ZBW)
7
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
2
The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
Saved in:
3
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
4
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
5
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
Saved in:
6
Geely motors : a Chinese automaker enters international markets
Alon, Ilan
;
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10003865949
Saved in:
7
China shifts into gear in the global auto market
Fetscherin, Marc
;
Sardy, Marc
- In:
Globalization of Chinese enterprises
,
(pp. 181-193)
.
2008
Persistent link: https://www.econbiz.de/10003609525
Saved in:
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