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~person:"Fetscherin, Marc"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Markenimage
Beziehungsmarketing
2
Brand
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Brand hate
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Markentreue
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Negative word of mouth
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brand happiness
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brand love
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electronic word of mouth (eWOM)
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Fetscherin, Marc
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International journal of consumer studies
1
Journal of business research : JBR
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ECONIS (ZBW)
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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2
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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