//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Figge, Stefan"
~person:"Gao, Tao"
~subject:"Mobile application"
~subject:"Mobile communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile application
Mobile communications
Mobile marketing
6
Mobile Marketing
4
Mobilkommunikation
4
Branding
3
Global marketing
3
Wireless communications
3
Brand management
2
Consumer acceptance of new marketing platforms
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovation diffusion
2
Innovationsakzeptanz
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile business
2
Mobile phone
2
Mobiltelefon
2
Online-Marketing
2
Youth consumers
2
Beziehungsmarketing
1
Consumer acceptance of new technology
1
Deutschland
1
Direktmarketing
1
E-Mail
1
Generation M
1
Germany
1
Individualism
1
Individualismus
1
Innovationsdiffusion
1
Kundenmanagement
1
Marketing communications
1
Mobile Telekommunikation
1
Multimedia
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Language
All
German
2
English
2
Author
All
Figge, Stefan
Gao, Tao
Bauer, Hans H.
7
Shankar, Venkatesh
6
Karjaluoto, Heikki
5
Luo, Xueming
5
Sajad Rezaei
5
Bart, Yakov
4
Ghose, Anindya
4
Heinemann, Gerrit
4
Leppäniemi, Matti
4
Neumann, Marcus M.
4
Reichardt, Tina
4
Spann, Martin
4
Andrews, Michelle
3
Barnes, Stuart J.
3
Cui, Xuebin
3
Fang, Zheng
3
Giaglis, George M.
3
Narang, Unnati
3
Okazaki, Shintaro
3
Rafieian, Omid
3
Salo, Jari
3
Scornavacca, Eusebio
3
Stephen, Andrew T.
3
Yoganarasimhan, Hema
3
Zubcsek, Peter Pal
3
Amirkhanpour, Monaliz
2
Arnita, Devi
2
Azemi, Yllka
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Bryant, Melchior D.
2
Dirks, Thorsten
2
Donaldson, Jeff
2
Drossos, Dimitris A.
2
Florido-Benítez, Lázaro
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Grewal, Dhruv
2
more ...
less ...
Published in...
All
Business horizons
1
Journal of business research : JBR
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Schriften zum Mobile Commerce und zur Mobilkommunikation
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
3
Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale
Figge, Stefan
-
2007
Persistent link: https://www.econbiz.de/10003383974
Saved in:
4
Expanding mobile commerce : mobile Multimedia als Werbemedium der Zukunft
Figge, Stefan
(
contributor
)
- In:
MultiMedia Mobil : Dienste und Inhalte über mobile …
,
(pp. 155-172)
.
2003
Persistent link: https://www.econbiz.de/10002150385
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->