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~person:"Filieri, Raffaele"
~person:"Jerath, Kinshuk"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internet marketing"
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Internet marketing
23
Online-Marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
13
Social web
13
Advertising effects
8
Werbewirkung
8
Advertising
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Search engine
6
Suchmaschine
6
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Information behaviour
4
Informationsverhalten
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Online retailing
4
Online-Handel
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Relationship marketing
4
Social media
4
Auction theory
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Auktionstheorie
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Game theory
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Aufsatz in Zeitschrift
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23
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23
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Filieri, Raffaele
Jerath, Kinshuk
Dwivedi, Yogesh Kumar
23
Tucker, Catherine
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Harrigan, Paul
15
Skiera, Bernd
15
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Ghose, Anindya
13
Grewal, Dhruv
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
13
Wilbur, Kenneth C.
13
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Pelsmacker, Patrick de
12
Smith, Katherine Taken
12
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Ahuja, Vandana
10
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Kim, Juran
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
10
Rahman, Zillur
10
Sreejesh, S.
10
Xiang, Zheng
10
Akram, Umair
9
Balseiro, Santiago R.
9
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Journal of business research : JBR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research : JMR
1
Marketing science
1
Psychology & marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
23
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
4
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
5
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
6
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
7
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
8
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
9
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
10
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
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