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~person:"Filieri, Raffaele"
~person:"Pietsch, Gotthard"
~person:"Vrontis, Demetris"
~subject:"Social media"
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Social media
Social Web
43
Social web
43
Consumer behaviour
23
Konsumentenverhalten
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Internet marketing
20
Online-Marketing
20
Brand management
10
Markenführung
10
Beziehungsmarketing
9
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9
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6
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Online retailing
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Online-Handel
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3
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3
Innovation adoption
3
Innovationsakzeptanz
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Krisenmanagement
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Künstliche Intelligenz
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Luxury goods
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Luxusgüter
3
Markenimage
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Motivation
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Public relations
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Filieri, Raffaele
Pietsch, Gotthard
Vrontis, Demetris
Agnihotri, Raj
6
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Rita, Paulo
6
Carlson, Jamie
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Itani, Omar S.
5
Martin, Sebastian
5
Milne, George R.
5
Moro, Sérgio
5
Swani, Kunal
5
Asongu, Simplice
4
Dessart, Laurence
4
Fischbach, Kai
4
Haenlein, Michael
4
He, Wu
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Kirilenko, Andrei
4
Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
4
Paniagua, Jordi
4
Pennington-Gray, Lori
4
Rahman, Mohammad M.
4
Rana, Nripendra P.
4
Renault, Thomas
4
Saxton, Gregory D.
4
Shen, Dehua
4
Stavros, Constantino
4
Thaichon, Park
4
Verlegh, Peeter
4
Zhang, Hong
4
Zhang, Wei
4
Adeola, Ogechi
3
Al Guindy, Mohamed
3
Appiah, Emmanuel Kusi
3
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Journal of business research : JBR
4
European management journal
1
International journal of entrepreneurial behavior & research
1
Journal of Asia Business Studies
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
3
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
4
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
5
Societal effects of social media in organizations : reflective points deriving from a systematic literature review and a bibliometric meta-analysis
Vrontis, Demetris
;
Siachou, Evangelia
;
Sakka, Georgia
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10013198078
Saved in:
6
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
7
Can social media improve stakeholder engagement and communication of Sustainable Development Goals? : A cross-country analysis
De Luca, Francesco
;
Iaia, Lea
;
Mehmood, Asad
;
Vrontis, …
- In:
Technological forecasting & social change : an …
177
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013345631
Saved in:
8
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
9
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
10
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
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