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~person:"Filieri, Raffaele"
~person:"Spann, Martin"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Consumer behaviour
31
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31
Social Web
28
Social web
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Internet marketing
22
Online-Marketing
22
Viral marketing
13
Virales Marketing
13
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9
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Filieri, Raffaele
Spann, Martin
Dwivedi, Yogesh Kumar
63
Law, Chun Hung Roberts
46
Wirtz, Bernd W.
44
Law, Rob
38
Skiera, Bernd
38
Whinston, Andrew B.
38
Alt, Rainer
37
Pitt, Leyland F.
35
Goldfarb, Avi
33
Rana, Nripendra P.
32
Tucker, Catherine
31
Gerpott, Torsten J.
30
Ghose, Anindya
30
Hinz, Oliver
29
Martens, Bertin
28
Karjaluoto, Heikki
27
Kauffman, Robert J.
27
Tan, Yong
27
Dennis, Charles
26
Papagiannidis, Savvas
26
Qiu, Liangfei
26
Ruyter, Ko de
26
Harrigan, Paul
25
Loureiro, Sandra Maria Correia
25
Lu, Yaobin
25
Pauwels, Koen
25
Rita, Paulo
25
Smith, Alan D.
25
Flavián Blanco, Carlos
24
Füller, Johann
24
Greenstein, Shane M.
24
Luo, Xin
24
Vrontis, Demetris
24
Wang, Bin
24
Benbasat, Izak
23
Cheng, T. C. E.
23
Hajli, Nick
23
Huang, George Q.
23
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Journal of business research : JBR
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Business & information systems engineering
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of forecasting
1
Journal of management information systems : JMIS
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research
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Journal of the Academy of Marketing Science
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Management information systems : mis quarterly
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Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of media economics
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ECONIS (ZBW)
54
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
Saved in:
4
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
5
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
6
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
7
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
8
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
9
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
10
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
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