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~person:"Fill, Chris"
~person:"Heinrich, Lutz Jürgen"
~subject:"Kommunikation"
~type_genre:"Lehrbuch"
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Marketing communications : touchpoints, sharing and disruption
Fill, Chris
;
Turnbull, Sarah
-
2019
-
Eighth edition
, influences and disruption --
Communication
: theory and practice -- Classical theories and interpretations of buyer behaviour …
Persistent link: https://www.econbiz.de/10012018750
Saved in:
2
Informationsmanagement : Grundlagen, Aufgaben, Methoden
Heinrich, Lutz Jürgen
;
Riedl, René
;
Stelzer, Dirk
-
2014
-
11., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10010404195
Saved in:
3
Marketing communications : brands, experiences and participation
Fill, Chris
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10013481770
Saved in:
4
Informationsmanagement : Grundlagen, Aufgaben, Methoden
Heinrich, Lutz Jürgen
;
Stelzer, Dirk
-
2011
-
10., vollständig überarb. Aufl.
Persistent link: https://www.econbiz.de/10009312867
Saved in:
5
Marketing communications : interactivity, communities and content
Fill, Chris
-
2009
-
5th ed.
Persistent link: https://www.econbiz.de/10003767204
Saved in:
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