//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fill, Chris"
~subject:"Einzelhandel"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Marketing
Communication
2
Kommunikation
2
Kommunikationsmodell
2
Kommunikationspolitik
2
Kommunikationsstrategie
2
Sales promotion
2
Sales-promotion
2
Unternehmen
2
Brand management
1
Business-to-Business-Marketing
1
Communication in marketing
1
Markenführung
1
Marketing channels
1
Strategic management
1
Strategisches Management
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
1
Textbook
1
Language
All
English
2
German
1
Author
All
Fill, Chris
Kind, Hans Jarle
8
Lang, Ewald
8
Foros, Øystein
7
Bijmolt, Tammo H. A.
4
Chandon, Pierre
4
Gázquez-Abad, Juan Carlos
4
Manning, Gerald L.
4
Mullin, Roddy
4
Natter, Martin
4
Rajagopal
4
Reece, Barry L.
4
Rudanko, Leena
4
Ailawadi, Kusum L.
3
Becker, Tilman
3
Behe, Bridget K.
3
Bradlow, Eric
3
Breugelmans, Els
3
Collins, Thomas L.
3
Faßnacht, Martin
3
Franses, Philip Hans
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Hutchinson, J. W.
3
Ieva, Marco
3
Johnson, Jeff S.
3
Malshe, Avinash
3
Nordfält, Jens
3
Pantano, Eleonora
3
Rapp, Stan
3
Sand, Jan Yngve
3
Sheridan, Marcus
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Adefulu, Adesoga
2
Altamirano, Nelson
2
Avdulaj, Jonida
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Benner, Eckhard
2
more ...
less ...
Published in...
All
Wi - Wirtschaft / Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications : brands, experiences and participation
Fill, Chris
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10013481770
Saved in:
2
Marketing-Kommunikation : Konzepte und Strategien
Fill, Chris
-
2001
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001624424
Saved in:
3
Marketing communications : contexts, contents and strategies
Fill, Chris
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10013474880
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->