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~person:"Filo, Kevin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Sargeant, Adrian"
~subject:"Nonprofit organization"
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Nonprofit organization
Marketing
246
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136
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98
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73
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73
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64
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53
Theory
53
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51
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34
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33
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26
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24
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23
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23
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22
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22
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21
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20
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20
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18
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17
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15
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14
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10
Naresh K. Malhotra
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Filo, Kevin
Kotler, Philip
Malhotra, Naresh K.
Sargeant, Adrian
Boenigk, Silke
9
Wymer, Walter
9
Chad, Paul
7
Bennett, Roger
6
Brömmling, Ulrich F.
6
Ford, John B.
6
Helmig, Bernd
6
Liu, Gordon
6
Purtschert, Robert
6
Andreasen, Alan R.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
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5
Hume, Margee
5
Ko, Wai Wai
5
Saxton, Gregory D.
5
Waters, Richard D.
5
Asencio, Hugo
4
Badelt, Christoph
4
Chapleo, Chris
4
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4
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4
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4
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4
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4
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3
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3
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3
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of nonprofit and voluntary sector marketing
1
Journal of marketing management : MM
1
Nonprofit marketing : sectoral applications
1
The Prentice-Hall series in marketing
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ECONIS (ZBW)
18
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1
An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms
Filo, Kevin
;
Hookway, Nicholas
;
Wade, Matthew
;
Palmer, …
- In:
Sport management review
25
(
2022
)
5
,
pp. 847-870
Persistent link: https://www.econbiz.de/10014277030
Saved in:
2
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
3
The donors supporting charity sport event participants : an exploration of the factors driving donations
Filo, Kevin
;
Fechner, David
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10012293668
Saved in:
4
Charity sport event participants and fundraising : an examination of constraints and negotiation strategies
Filo, Kevin
;
Fechner, David
;
Inoue, Yuhei
- In:
Sport management review
23
(
2020
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10012295887
Saved in:
5
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
6
"You belonged to something" : exploring how fundraising teams add to the social leverage of events
Filo, Kevin
;
Lock, Daniel
;
Sherry, Emma
;
Huynh, Hung Quang
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011890894
Saved in:
7
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
8
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
9
Marketing
management for nonprofit organizations
Sargeant, Adrian
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259731
Saved in:
10
Marketing
management for nonprofit organizations
Sargeant, Adrian
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10013480367
Saved in:
1
2
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