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~person:"Filo, Kevin"
~person:"Rangan, Priyamvadha"
~subject:"Charitable organization"
~subject:"Consumer behaviour"
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Search: subject_exact:"Non-profit marketing"
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Charitable organization
Consumer behaviour
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Gemeinnützige Organisation
5
Nonprofit marketing
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Nonprofit-Marketing
5
Charity
4
Wohltätigkeit
4
Nonprofit organization
3
Nonprofit-Organisation
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Sport event
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Sportveranstaltung
3
Advertising effects
2
Altruism
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Altruismus
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Emotion
2
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Werbewirkung
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Charity appeals
1
Charity sport events
1
Color psychology
1
Constraint negotiation
1
Constraints
1
Development aid
1
Donations
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Donors
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Emotions
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Entwicklungshilfe
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Konsumentenverhalten
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Motivation
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Nonprofit management
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Nonprofit-Management
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Prosocial behavior
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Psychology of advertising
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Social behaviour
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Werbepsychologie
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charitable causes
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charitable giving
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Filo, Kevin
Rangan, Priyamvadha
Choi, Jungsil
3
Inoue, Yuhei
3
Singh, Surendra N.
3
Bae, Mikyeung
2
Bennett, Roger
2
Bublitz, Melissa G.
2
Cervellon, Marie-Cécile
2
Chad, Paul
2
Chapman, Cassandra M.
2
Escalas, Jennifer Edson
2
Fechner, David
2
Irmak, Caglar
2
Lee, Young-Joo
2
Li, Yexin Jessica
2
Louis, Winnifred R.
2
Masser, Barbara M.
2
Peracchio, Laura A.
2
Perroni, Carlo
2
Sargeant, Adrian
2
Scharf, Kimberly A.
2
Vi, Linh
2
Won, Doyeon
2
Abrahams, Alan S.
1
Adomaviciute, Karina
1
Al-Shamali, Sarah
1
Al-Wugayan, Adel A. A.
1
AlMutairi, Shihanah
1
Auger, Giselle Andree
1
Babin, Barry J.
1
Bakini, Fatma
1
Bauer, Steven
1
Bigné Alcañiz, J. Enrique
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Bosch, Ise
1
Bourgeon-Renault, Dominique
1
Bradford, Tonya Williams
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Burt, Christopher D. B.
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Sport management review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms
Filo, Kevin
;
Hookway, Nicholas
;
Wade, Matthew
;
Palmer, …
- In:
Sport management review
25
(
2022
)
5
,
pp. 847-870
Persistent link: https://www.econbiz.de/10014277030
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
The donors supporting charity sport event participants : an exploration of the factors driving donations
Filo, Kevin
;
Fechner, David
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10012293668
Saved in:
4
Charity sport event participants and fundraising : an examination of constraints and negotiation strategies
Filo, Kevin
;
Fechner, David
;
Inoue, Yuhei
- In:
Sport management review
23
(
2020
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10012295887
Saved in:
5
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
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