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~person:"Filson, Darren"
~subject:"Brand extension"
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The performance of global film franchises : installment effects and extension decisions
Filson, Darren
;
Havlicek, James H.
- In:
Journal of cultural economics
42
(
2018
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10012007498
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