//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Finne, Åke"
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Werbeträger"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Werbeträger
Zielgruppe
Advertising planning
2
Beziehungsmarketing
2
Marketing management
2
Relationship marketing
2
Werbeplanung
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Finne, Åke
Unger, Fritz
10
Fuchs, Wolfgang
7
Pepels, Werner
5
Westwood, John
5
Schultz, Don E.
4
Steffenhagen, Hartwig
4
Elliott, Richard
3
Galeotti, Andrea
3
King, Stephen
3
Martin, Kelly D.
3
Percy, Larry
3
Rossiter, John R.
3
Smith, N. Craig
3
Anderson, Simon P.
2
Araujo, Luis
2
Baetzgen, Andreas
2
Baik, Alicia
2
Bocci, Elena
2
Broadbent, Simon
2
Bruhn, Manfred
2
Dahlén, Micael
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Drees, Norbert
2
Freund, James
2
Gierl, Heribert
2
Grönroos, Christian
2
Henley, Nadine
2
Hollenbeck, Brett
2
Jacobi, Erik S.
2
Jones, John Philip
2
Kazbare, Laura
2
Larson, Nathan
2
Levinson, Jay Conrad
2
Marx, Anne
2
Moorthy, Sridhar
2
Moraga-González, José L.
2
Naik, Prasad A.
2
Nyren, Chuck
2
more ...
less ...
Published in...
All
Journal of marketing communications
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->