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~person:"Fischer, Andreas"
~person:"Jensen, Ric"
~subject:"Sponsorship"
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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Namingright-Sponsoring : die AWD-Arena als Plattform für vernetzte Kommunikation
Fischer, Andreas
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 161-176)
.
2007
Persistent link: https://www.econbiz.de/10003511624
Saved in:
2
Is sport becoming too commercialised? : the Houston Astros' public relations crisis
Jensen, Ric
;
Butler, Bryan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003678064
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