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~person:"Fischer, Christina"
~person:"Gupta, Suraksha"
~person:"Rowley, Jennifer"
~person:"Skinner, Heather"
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Search: subject_exact:"Regionalmarketing"
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Place marketing
14
Standortmarketing
14
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Tourism marketing
6
Tourismusmarketing
6
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3
Designation of origin
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Borussia VfL 1900 Mönchengladbach
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Fischer, Christina
Gupta, Suraksha
Rowley, Jennifer
Skinner, Heather
Warnaby, Gary
11
Campelo, Adriana
8
Medway, Dominic
7
Melewar, T. C.
7
Pechlaner, Harald
7
Foroudi, Pantea
6
Anholt, Simon
5
Bang, Nguyen
5
Dinnie, Keith
5
Hanna, Sonya
5
Kavaratzis, Mihalis
5
Lucarelli, Andrea
5
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Markowski, Tadeusz
4
Papadopoulos, Nicolas G.
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Adam, Richard
3
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
3
Bruwer, Johan
3
Cassinger, Cecilia
3
Cudny, Waldemar
3
Dallmann, Nicolas
3
Dennis, Charles
3
Giovanardi, Massimo
3
Hamm, Rüdiger
3
Hultman, Magnus
3
Jaenichen, Sebastian
3
Johnsen, Julia
3
Kabanda, Patrick
3
Kerr, Greg
3
Kirchgeorg, Manfred
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Kurzhals, Frank G.
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Journal of marketing management : MM
4
Journal of business research : JBR
3
Bausteine der Regionalentwicklung
1
Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis
1
Qualitative market research : an international journal
1
Strategic place branding methodologies and theory for tourist attraction
1
The journal of asset management
1
The marketing review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
14
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
3
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
4
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
5
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
6
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
7
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
8
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
9
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
10
Regionalwirtschaftliche Effekte eines Fußball-Bundesliga-Vereins : dargestellt am Beispiel des Borussia VfL 1900 Mönchengladbach
Hamm, Rüdiger
;
Jäger, Angelika
;
Fischer, Christina
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010477441
Saved in:
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