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~person:"Fischer, Christina"
~person:"Medway, Dominic"
~person:"Rowley, Jennifer"
~person:"Skinner, Heather"
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Place marketing
18
Standortmarketing
18
Brand management
9
Markenführung
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Brand image
5
Markenimage
5
Tourism marketing
5
Tourismusmarketing
5
Brand
3
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place branding
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place marketing
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Beer
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Borussia VfL 1900 Mönchengladbach
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Fischer, Christina
Medway, Dominic
Rowley, Jennifer
Skinner, Heather
Warnaby, Gary
11
Campelo, Adriana
8
Melewar, T. C.
7
Pechlaner, Harald
7
Foroudi, Pantea
6
Anholt, Simon
5
Bang, Nguyen
5
Dinnie, Keith
5
Hanna, Sonya
5
Kavaratzis, Mihalis
5
Lucarelli, Andrea
5
Braun, Erik
4
Foroudi, Mohammad Mahdi
4
Markowski, Tadeusz
4
Papadopoulos, Nicolas G.
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Adam, Richard
3
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
3
Bruwer, Johan
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Cassinger, Cecilia
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Cudny, Waldemar
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Dallmann, Nicolas
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Dennis, Charles
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Gupta, Suraksha
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Hamm, Rüdiger
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Hultman, Magnus
3
Jaenichen, Sebastian
3
Johnsen, Julia
3
Kabanda, Patrick
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Kerr, Greg
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Kirchgeorg, Manfred
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Journal of marketing management : MM
6
Handbook on place branding and marketing
3
Marketing theory
2
Bausteine der Regionalentwicklung
1
Journal of business research : JBR
1
Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis
1
Strategic place branding methodologies and theory for tourist attraction
1
The journal of asset management
1
The marketing review
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Tourism management : research, policies, practice
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ECONIS (ZBW)
18
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1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
3
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
4
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
5
Pretty vacant? Implications of neglect and emptiness for urban aesthetics place branding
Warnaby, Gary
;
Medway, Dominic
- In:
Handbook on place branding and marketing
,
(pp. 219-235)
.
2017
Persistent link: https://www.econbiz.de/10011685196
Saved in:
6
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
7
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
8
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
9
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
Saved in:
10
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
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