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~person:"Fischer, Christina"
~person:"Rowley, Jennifer"
~person:"Skinner, Heather"
~subject:"Brand image"
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Brand image
Place marketing
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5
Tourism marketing
4
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Borussia VfL 1900 Mönchengladbach
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Fischer, Christina
Rowley, Jennifer
Skinner, Heather
Bang, Nguyen
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
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Journal of business research : JBR
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Journal of marketing management : MM
1
Strategic place branding methodologies and theory for tourist attraction
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The journal of asset management
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Tourism management : research, policies, practice
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1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
3
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
4
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
5
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
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