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~person:"Fischer, Eileen"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
~type_genre:"Article in journal"
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Fischer, Eileen
Dwivedi, Yogesh Kumar
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If not now, when? : the timeliness of developing a dialogue between consumer culture theoretic and macromarketing perspectives
Fischer, Eileen
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 103-105
Persistent link: https://www.econbiz.de/10012009097
Saved in:
2
Online entrepreneurial communication : mitigating uncertainty and increasing differentiation via Twitter
Fischer, Eileen
;
Reuber, A. Rebecca
- In:
Journal of business venturing
29
(
2014
)
4
,
pp. 565-583
Persistent link: https://www.econbiz.de/10010403001
Saved in:
3
International entrepreneurship in internet-enabled markets
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Journal of business venturing
26
(
2011
)
6
,
pp. 660-679
Persistent link: https://www.econbiz.de/10009374318
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