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~person:"Fischer, Marc"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Kfz-Markt"
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Fischer, Marc
Zettelmeyer, Florian
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Journal of business economics : JBE
1
Marketing-Controlling
1
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ECONIS (ZBW)
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Return on Customer Satisfaction : wie rentabel sind Maßnahmen zur Steigerung der Zufriedenheit?
Fischer, Marc
;
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1161-1190
Persistent link: https://www.econbiz.de/10001614204
Saved in:
2
Kundenzufriedenheit, Kundenbindung und Unternehmenserfolg : wie prägnant ist dieser Zusammenhang tatsächlich?
Herrmann, Andreas
;
Huber, Frank
;
Fischer, Marc
- In:
Marketing-Controlling
,
(pp. 15-21)
.
2000
Persistent link: https://www.econbiz.de/10001544507
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