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~person:"Fischer, Marc"
~subject:"Deutschland"
~type_genre:"Fallstudie"
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Fischer, Marc
Zentes, Joachim
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc
;
Albers, Sönke
;
Wagner, Nils
;
Frie, Monika
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
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