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~person:"Fischer, Wolfgang"
~subject:"Konsumentenverhalten"
~subject:"Organizational change"
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Konsumentenverhalten
Organizational change
Automotive industry
1
Brand management
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Consumer behaviour
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Deutschland
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Germany
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Kfz-Industrie
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Markenführung
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Markenpolitik
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Motorcycle
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Motorrad
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Motorradindustrie
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Welt
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Fischer, Wolfgang
Baier, Daniel
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ECONIS (ZBW)
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Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
Fischer, Wolfgang
(
ed.
);
Blenk, Georg
(
ed.
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626926
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