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~person:"Fisher, Marshall L."
~subject:"Category management"
~subject:"Konsumentenverhalten"
~subject:"Spieltheorie"
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Category management
Konsumentenverhalten
Spieltheorie
Einzelhandel
8
Retail assortment
8
Retail trade
8
Sortiment
8
Category Management
4
Computer-assisted marketing
2
IT-gestütztes Marketing
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Planung
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Estimation theory
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Heuristics
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Lagerhaltungsmodell
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Lieferkette
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Schätztheorie
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assortment
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assortment planning
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estimation
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retailing
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Fisher, Marshall L.
Chernev, Alexander
9
Wiebach, Nicole
9
Hildebrandt, Lutz
7
Rudolph, Thomas
7
Gázquez-Abad, Juan Carlos
6
Kök, A. Gürhan
6
Martínez-López, Francisco J.
6
Argentesi, Elena
5
Buccirossi, Paolo
5
Cervone, Roberto
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Duso, Tomaso
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Marrazzo, Alessia
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Rusmevichientong, Paat
5
Schlippenbach, Vanessa von
5
Caprice, Stéphane
4
Kahn, Barbara E.
4
Krengel, Martin
4
Reßner, Ludwig
4
Verhoef, Peter C.
4
Zielke, Stephan
4
Diels, Jana Luisa
3
Esteban-Millat, Irene
3
Grasas, Àlex
3
Hamilton, Ryan
3
Hruschka, Harald
3
Hübner, Alexander
3
Kalweit, Lea
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Knuff, Marc
3
Kotouc, Alexander Johannes
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Kurtuluş, Mümin
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Martínez-de-Albéniz, Victor
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Müller, Holger
3
Nakkas, Alper
3
Reisinger, Markus
3
Smith, Stephen A.
3
Topaloğlu, Hüseyin
3
Vaidyanathan, Ramnath
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Alptekinoglu, Aydin
2
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Faculty research papers / The Fuqua School of Business, Duke University
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Retail supply chain management : quantitative models and empirical studies
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Assortment planning : review of literature and industry practice
Kök, A. Gürhan
;
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Retail supply chain management : quantitative models …
,
(pp. 175-236)
.
2015
Persistent link: https://www.econbiz.de/10010529470
Saved in:
2
Demand estimation and assortment optimization under substitution : methodology and application
Kök, A. Gürhan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003771595
Saved in:
3
Das Richtige auf Lager haben
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009687122
Saved in:
4
Which products should you stock? : a new technique to help retailers improve assortment planning
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard business review : HBR
90
(
2012
)
11
,
pp. 108-118
Persistent link: https://www.econbiz.de/10009665405
Saved in:
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