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~person:"Flöter, Thomas"
~person:"Martín-Ruiz, David"
~subject:"Consumer behaviour"
~subject:"Sponsoring"
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Consumer behaviour
Sponsoring
Event
2
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Advertising effects
1
Bespielte Medien
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CSR
1
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Flöter, Thomas
Martín-Ruiz, David
Cornwell, T. Bettina
2
Hung, Iris W.
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Management decision : MD
1
Sport management review
1
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ECONIS (ZBW)
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Saved in:
2
Customers' perceptions about concerts and CDs
Rondán-Cataluña, F. Javier
;
Martín-Ruiz, David
- In:
Management decision : MD
48
(
2010
)
9
,
pp. 1410-1421
Persistent link: https://www.econbiz.de/10008772225
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